PRIVACY NOTICE

XtrategixLab - Specialized Digital Services

1. DATA CONTROLLER

CREZK ESTRATEGIA DIGITAL S.A. DE C.V., a variable capital corporation incorporated under Mexican law, operating commercially under the name XTRATEGIXLAB and engaged in the marketing of specialized digital services through the website. xtrategixlab.comLegal address: CALLE RÍO GUADIANA NO. 23 PISO 2, COL. RENACIMIENTO, ALCALDÍA CUAUHTÉMOC, C.P. 06500 CIUDAD DE MÉXICO, CDMX Email address for privacy matters: informacion@xtrategixlab.com

Legal domicile:
23 GUADIANA STREET, 2ND FLOOR, RENACIMIENTO NEIGHBORHOOD, CUAUHTÉMOC DISTRICT, ZIP CODE 06500, MEXICO CITY, CDMX

Institutional email:
informacion@xtrategixlab.com

2. PURPOSE OF THIS STATEMENT

This statement provides information about the personal information management practices implemented by XTRATEGIXLAB in the course of its digital business activities, specifically in the sale of advertising strategy services through monthly subscription plans.

This document complies with the Federal Law on Protection of Personal Data Held by Private Parties currently in force.

3. WHAT INFORMATION DO WE COLLECT?

Information provided directly:

  • Identifying information: Full name, business name
  • Contact information: Email, telephone
  • Commercial data: Billing information, preferred payment method, purchase history
  • Project details: Specific requirements, industry, business objectives

Information collected automatically:

  • Browsing data: Pages visited, session duration, traffic source
  • Technical information: IP address, browser type, device used, operating system
  • Interactions: Clicks, downloads, completed forms, content preferences

Third-party information:

  • Public data: Business information available in public records
  • Commercial references: Data provided by authorized business partners

4. HOW DO WE USE THE INFORMATION?

For essential business operations:

Order processing

Complete management of subscriptions to our service plans.

Service execution

Development and delivery of contracted services: brand creation, digital presence management, advertising campaigns, web development, e-commerce platforms, and content production.

Customer support

Technical support, troubleshooting, project updates, and communication regarding the progress of contracted services.

Financial management

Billing, payment processing, accounts receivable management, and compliance with Mexican tax obligations.

For improvements and development:

User experience analysis

Evaluation of browsing behavior to optimize website functionality and improve the shopping experience.

Development of new services

Market research based on usage patterns to create new digital service offerings.

5. WITH WHOM DO WE SHARE INFORMATION?

Essential service providers:

  • Payment processors: Payment systems for handling transactions
  • Hosting services: Web infrastructure providers to keep the site operational
  • Analysis tools: Google Analytics and similar platforms for usage statistics

Specialized professionals:

  • Certified accountants: For tax and accounting compliance
  • Legal advisors: For legal inquiries and regulatory compliance
  • Technical consultants: For specialized support in project development

Government entities:

  • Tax authorities: SAT and other entities for tax compliance
  • Regulatory bodies: When required by law or official provision

Important: We do not sell, rent, or market lists of personal information to third parties for marketing purposes.

6. TRACKING TECHNOLOGIES

Our website uses various technologies to improve the user experience:

Essential cookies:

Necessary for the basic functioning of the site, including:

  • Website maintenance
  • Shopping cart functionality
  • Language preferences and settings
  • Security and fraud prevention

Analytical cookies:

To understand how to use the site:

  • Most visited pages
  • Navigation patterns
  • Content effectiveness
  • Performance optimization

Cookies funcionales:

For customization:

  • Custom content
  • Improvements to the browsing experience

User control: You can manage cookies from your browser settings, although this may affect some features of the site.

7. YOUR RIGHTS AS A USER

Right of access:

You may request a copy of all personal information we hold about you, including how it is used and with whom it is shared.

Right of correction:

You have the right to request the updating or correction of inaccurate or incomplete information in our records.

Right to erasure:

You may request that we delete your personal information when it is no longer necessary for the purposes for which it was collected.

Right of restriction:

You may request that we restrict the processing of your information for specific uses.

Right to portability:

Where applicable, you may request that we transfer your information to another service provider.

How to exercise your rights?

  1. Send a written request to informacion@xtrategixlab.com
  2. Please include official identification to verify your identity.
  3. Clearly specify which right you wish to exercise.
  4. Please provide contact information for our response.

Response time: Up to 20 business days to respond, and up to 15 additional days to implement the approved request.

Means available to exercise your rights:

  • Email: informacion@xtrategixlab.com
  • Postal address: CALLE RÍO GUADIANA NO. 23 PISO 2, COL. RENACIMIENTO, ALCALDÍA CUAUHTÉMOC, C.P. 06500 MEXICO CITY, CDMX

8. INFORMATION SECURITY

Protective measures implemented:

Technical safety:
  • Secure servers with restricted access
  • Regular backups and data insurance
  • Constant security updates
Administrative controls:
  • Limited access to personal information based on work necessity
  • Regular training of personnel in data protection
  • Strict internal information management policies
  • Regular security audits
Physical protection:
  • Facilities with access control
  • Equipment protected against unauthorized access
  • Clean desk policies
  • Secure document destruction

9. RETENTION OF INFORMATION

We retain personal information for as long as necessary to:

  • To fulfill the purposes for which it was collected
  • Comply with legal and regulatory obligations
  • Resolving disputes and enforcing our agreements
  • Maintain transaction records as required by Mexican law

Specific periods:

  • Active customer information: During the term of the business relationship
  • Financial records: 5 years in accordance with tax obligations
  • Marketing data: Until deletion is requested
  • Technical logs: 12 months maximum

10. POLICY FOR MINORS

XtrategixLab is not intended for minors under the age of 18, and we do not intentionally collect information from minors. If we discover that we have collected information from a minor, we will immediately delete it and contact the parents or guardians.

Parents who believe that their minor child has provided us with personal information may contact us to request its removal.

11. CHANGES TO THIS STATEMENT

We may update this statement periodically to reflect:

  • Changes to our business practices
  • New legal regulations
  • Improvements to our services
  • User feedback

Notification of changes:

  • Publication on our website at least 5 days in advance
  • Email notification for significant changes
  • Clearly visible "last updated" date

12. CONTACT INFORMATION

For privacy inquiries:

Email: informacion@xtrategixlab.com
Address: CALLE RÍO GUADIANA NO. 23 PISO 2, COL. RENACIMIENTO, ALCALDÍA CUAUHTÉMOC, C.P. 06500 MEXICO CITY, CDMX

12. LEGAL JURISDICTION

This statement is governed by the laws of Mexico. Any dispute related to this statement will be resolved by the competent courts of Mexico City.

This statement is effective as of the date stated at the beginning and supersedes any previous versions.

By using our services, you indicate that you have read and agree to this privacy statement.

Last update: September 8, 2025

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